Marketing & Promotions

Marketing & Promotions

Hii Today every one is after market promotions evidently advertisement market is becoming popular as alarming rate day by day, Almost every business in the world will deal in advertising at some point, whether it is a listing in the Yellow Pages, or a billboard in Times Square. Whatever you're planning, the strategic thinking behind all advertising is essentially the same – get to know your audience, target them efficiently and position your brand in the way that will benefit your business.

It centralizes few phases of business which are so..

1: Advertising 

2: Promotion

3: Training and Consulting

4: Software

5: Books & Info

ADVERTISING

The first step for this is Targeting that who the customer is, how to contact them, and what the message should be?

Targeting is the process of communicating with the right segment(s) and ensuring the best possible response rate. The methods you use to target your audience must relate to your marketing plan objectives - are you trying to generate awareness of a new product, or attract business away from a competitor?

Advertising is just one element of the marketing communication arsenal, which can be divided into the following areas:

ADVERTISING – A MASS MEDIA APPROACH TO PROMOTION

• Outdoor
• Business directories
• Magazines / newspapers
• TV / cinema
• Radio
• Newsagent windows

SALES PROMOTION - PRICE / MONEY RELATED COMMUNICATIONS

• Coupons
• Discounts
• Competitions
• Loyalty incentives

PUBLIC RELATIONS - USING THE PRESS TO YOUR ADVANTAGE

• Press launches
• PR events
• Press releases

PERSONAL SELLING – ONE TO ONE COMMUNICATION WITH A POTENTIAL BUYER

• Salesmen
• Experiential marketing
• Dealer or showroom sales activities
• Exhibitions
• Trade shows

DIRECT MARKETING - TAKING THE MESSAGE DIRECTLY TO THE CONSUMER

• Mail order catalogues
• Bulk mail
• Personalised letters
• Email
• Telemarketing
• Point of sale displays
• Packaging design

DIGITAL MARKETING – NEW CHANNELS ARE EMERGING CONSTANTLY

• Company websites
• Social media applications such as Facebook or Twitter
• Blogging
• Mobile phone promotions using technology such as bluetooth
• YouTube
• E-commerce   

Media Channel

Once you have decided which media channel to concentrate on, the next step is to ensure an integrated approach is taken. Regardless of whether you are promoting a new product or raising awareness, it's important that all ads across all media work together towards a common goal by using similar messaging and 'look and feel'. An integrated approach can dramatically increase the effectiveness of any campaign and will help create your brand image.oose best media channel once you get response then go ahead and think about the next steps you would like the audience to take, whether this is visiting a website, ringing a number, or being able to recall your brand when they are next in the shops.

You must keep in mind that everything which gotta updated by the changes of time that remains popular among people so keep on updating your ideas for your business.

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